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Data Analytics for Digital Products and Online Advertising
by Masao Kakihara


Masao Kakihara
SEA Research Lead
Senior Research Manager
Google Asia Pacific

DATE 13th May 2016, Friday
VENUE Function Room 6-1
Level 6
Administration Building
Singapore Management University
(Dinner & Registration)
7.00pm to 8.00pm
(Presentation by Masao Kakihara)
8.00pm to 8.30pm


Data Analytics for Digital Products and Online Advertising

This talk addresses the latest practices in data analytics for the digital products and online advertising business. Both traditional and cutting-edge research methods and techniques are utilized in the field to gain actionable insights for key decision making in the rapidly changing business environment of the digital industry. This talk offers a quick overview of the actual research practices and some case studies, and shares some discussion topics for future development.


About the Speaker

Masao Kakihara

Masao Kakihara is Senior Research Manager at Google Asia Pacific, the APAC HQ based in Singapore. He is currently leading various research projects such as consumer insights analysis and online advertising research mainly for Southeast Asia markets. Prior to joining Google, he was Researcher and Project Manager at Yahoo! JAPAN Research, the advanced research unit of Yahoo! Japan Corporation based in Tokyo. Before that he was Associate Professor of Management Information Systems at Kwansei Gakuin University, Japan. He received his bachelor degree in Economics from Kwansei Gakuin University and both MSc. and Ph.D. degrees in Information Systems from the London School of Economics.


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