In a commentary, SMU Associate Professor of Information Systems Michelle Cheong shared that businesses, especially SMEs, should not feel that data analytics is not for them. By starting with descriptive analytics, performing statistical analytics and building charts, many fundamental and yet critical business questions can be answered. Data analytics is not so much about uncovering the most ground-breaking insights. It is about the positive impact that it can create for the business.DOWNLOAD ORIGINAL CHINESE VERSION PDF DOWNLOAD TRANSLATED ENGLISH VERSION PDF
Last updated on 30 Jan 2021 .